“Love your wedges”

Breaking 90 Series | Better Golf & Coaching

On the way to breaking 90, you must be able to shoot under 54 from 70-yards in over 18 holes. (If you missed our explanation of a strategy to break 90,

That means you need to love your wedges. Four factors to consider:   

“Most of you are playing with too few wedges. What’s the loft on your pitching wedge and your sand wedge? Almost certainly you need a loft in between.”

“The most common final approach to the green is between 15 and 40-yards. Too many golfers decelerate and/or scoop this shot. Learn the correct technique.”

“Despite your best efforts, you will find the greenside sand. Make it so that you have no doubt you’ll get the ball up and onto the green in the right area”.

Become a short game master

Above are three of the four fundamentals to mastering the short game. Reach the ‘master’ level and never mind 90, you’ll be threatening 85. Why not join us to become a ‘short game master’? Contact us to get started.

Read more articles in the Breaking 90 Series

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About us

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Custom fittings

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View your latest V1 coaching lesson.

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Junior Group Lessons


A 4 week course of lessons focusing on long and short game skills and challenges

- Wee...

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We have the the programme ...

We would just like to thank everyone who took part in the Coaching survey over the past 2 weeks.

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Feel counts, but so does ...

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In a recent, very insightful interview, Tiger Woods said that the game had changed in the last 5 yea...

The most basic data about ...

Are you one of the large majority of golfers who’re unsure about exactly how far they hit each of th...

The bigger problem with G ...

A lot is made each year of groove technology in Wedges. Sharper, more precise grooves offering even ...

Do you have a method for ...

Make sure you’re lining up
with confidence.

As they attempt to regulate the Tour Professionals, those who rule over the game have introduced rul...

How far? How does she do ...

Have you checked the average driving distances the ladies on the LPGA Tour hit their tee shots? How ...

The big equipment ideas i ...

Whether it’s metalwoods or irons, the ability to make faces, crowns, walls or hosels thinner and li...

How does she hit it? Look ...

On the LPGA Tour the ladies, despite a more diminutive size, are hitting it from the tee past the 27...

The big equipment ideas i ...

For a long while some discredited softer compression golf balls. The story was, “overpower the ball,...

Are you in a position to ...

Some of the ladies on the LPGA Tour hit the ball consistently past 270 yards, despite being shorter ...

The big equipment ideas i ...

When you watch the top Professionals’ Putting, it is really unbelievable to note just how much bette...

The sequence down deliver ...

If you watch the diminutive ladies from the LPGA Tour hitting it a mile, you’ll notice how their dow...

What loft does your putte ...

At the moment of impact, the putter needs to lift the ball out of the small depression it will be in...

A great reason you and yo ...

One of the richest benefits of golf can be found in what happens with your family down the years.

Square down the target li ...

Is your putter your magic wand? Is it set up to allow you to square the face down the target line?

Another great reason your ...

Encourage your children to find time to disconnect from the pressure and more connected with friends...

The perfect setup for a l ...

You can have a better relationship with your putter.

Another great reason your ...

Have you ever noticed how much easier children can pick up new movement skills than adults?

You and your putter. The ...

Check this out to hear what your Golf Professional Team think about the relationship between you and...

Perception and reality

Research by MyGolfSpy informs us that over half of all golfers have the wrong perception about their...

We’re helping because you ...

Three great reasons your children should learn to play golf. First, they learn it so easily and get ...

Aiming to do better

The next time you’re at the Range practicing your Iron striking we’d like you to work on your pre-sh...

Have you heard this phras ...

Too many amateur golfers actually strike the ball with a slightly descending blow.

Making it easier to play ...

Good technique is important if you want to hit 40-yard pitch shots consistently close to the hole. B...

Putting the game into you ...

While you’re playing a full 18-holes, there is another game or two you should keep track of. One is ...

Your scoring clubs are cr ...

This week the professional team take a look at the importance of the state of your scoring clubs whe...

Are you giving yourself a ...

From your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in y...

The 40-yard game

Whatever standard of golfer you are, try and find time to play 9 holes of 40-yard golf regularly.

Can you answer these ques ...

A couple of questions for you in this week's newsletter and we take a look at why you should play mo...

Playing different short s ...

The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play...

Putting the ‘game’ into y ...

We watch so many regular, and even better golfers who live with a poorer score than they need to.

Your wedge allows you to ...

The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play...

What makes the Titleist ...

A great video that will leave you excited about how the Titleist 917 Drivers can change you game. An...

You’re interested; we’re ...

We have some simple questions about your wedges.
If you can take a few minutes to answer them, t...

Putting the ‘game’ into y ...

If you’ve got short-game practice time with a friend or family member, then make it more fun with a ...

Finding Fairways Matters

With a perfectly set up Titleist 917D2 Driver, Jason Dufner won the recent Memorial Tournament. The ...

We're interested in you a ...


This week the Professional team have a few questions for you around your wedges. You could be i...

Every golfer should play ...

Have you thought about how nice it feels to hit a good Iron shot? And then to do it again on the nex...

Hitting better shots make ...

What percentage of golfers playing in the next Saturday competition will have put in any real practi...

Every golfer should play with the Irons that fit them. We can't hammer home the idea enough that eve...

Golf can quite literally ...

Hitting an #8 Iron, rather than a #5 Iron into a green is so much easier.

The best use of your time ...

If you’ve got some time after work, which is going give the most enjoyment?

Reaching new levels of Fo ...

The PING G400 Driver delivers you the most forgiveness you have ever had on your tee-shots. It also ...

Something unique has come ...

How can a club face with more catapult still be legal. You have some unique innovation. Read our ass...

Fill your walk to the gre ...

We'd all rather be hitting an 8 iron to a green than a 5 iron right?

In this week's newslet...

PING G400. Which model g ...

A custom fitting will always give you the most performance from a golf club. To allow even more pers...

The impact of lie angle o ...

A golfer who had improved shot dispersion by 50%, making approach shots much more consistently accur...

There are two styles of P ...

Most advice seems to recommend using one of two practice methods, but when we watch golfers practici...

13 Handicapper adds 29 ya ...

A story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, aft...

The proven impact of Rand ...

The experts believe that this approach to practice keeps the brain much more engaged on the shot tha...

Taking the course to the ...

This week we take the course to the range and we also give you some tips on how to add yards to your...

Get someone started

There’s no question that for a beginner, golf can be an intimidating game, especially 400 yards out ...

Shaft facts for all golfe ...

Swinging faster is just one of the factors in hitting a golf ball further.

Reaching new levels of Fo ...

The PING G400 Driver delivers you the most forgiveness you have ever had on your tee-shots. It also ...

Shaft facts for all golfe ...

With a #7 Iron the right shaft can add up to 15 yards of carry distance.

Younger, easier, for life

If you’ve got children, or you’re lucky enough to have grand-children, and you haven’t done so alre...

Will the PING G400 Driver ...

The PING G400 Driver comes in three options. Standard, SFT (to remove right side misses), and LFT (f...

Shaft facts for all golfe ...

Do you have a steady rhythm to your swing?
Or do you have an uneven rhythm? That’s why we can’t ...

Rescue and recover a golf ...

We need your help. Most of you will know an ex-golfer. Someone who fell out of love with the game.

We bet you’ll notice it a ...

The face flex our golfers will notice from the first impact.
Two technologies combine to give th...

Swing speed: It's all abo ...

This week we take a look at why swing tempo is just as important swing speed and how you can help so...

Shaft facts for all golfe ...

So many less experienced or less capable golfers think they aren’t good enough to be fit. That is so...

Bring a golfer back to th ...

A lot of people who played the game of golf through their teens and early twenties, stopped playing ...

Making ball striking easi ...

The combination of a COR-Eye face and a Toprail undercut cavity; unique features in these irons; cre...

Do you have the right sha ...

This week's mailer is all about finding the right shaft for your swing and how you can bring a golfe...

A better game within your ...

We're putting the FUN back in your golfing fundamentals this week. We also show you how simply chang...

There’s an Iron revolutio ...

Whatever distance you can hit a #7 Iron, think again.

Parenting requires commit ...

Discover how golf is the greatest family pastime there is.

This is the gamechanger y ...

The revolution is here:
More

How did an inch become a ...

A #7 Iron is between 1 and 1½“ shorter than a #5 Iron

How many Golfers do we lo ...

Do you know how many steps you take in a round of golf?

Our promise to you this w ...

How did an inch become a mile? How can you get someone back into the game?

Find out in our...

If my #7 Iron now goes as ...

Your new #7 Iron will go as far as your #5 Iron, but it still travels with a #7 Iron trajectory.

If someone gave up becaus ...

The latest equipment and / or some coaching takes the right side out of play.

Try the latest irons. The ...

Dave's back on the range and we tell you more about how the latest irons are changing the game:

The soft landing we all w ...

The revolution in Iron design is much more than a ‘faster face’.

There is always time for ...

If they’re finding time for the gym, running or cycling before or after work, then they can find tim...

Shorten your round, have ...

Some people struggle to carve out the time for golf. Some stop playing the game altogether. It doesn...

Making the right decision ...

HOW FAR DO YOU really hit your #5 Iron?

What a way to stay fit

If you’re measuring ‘steps’, get out and play golf more often. You’ll blow your target away.

Play any shot imaginable

The Titleist 718 MB Irons are for the purist, better ball strikers, who want to shape shots.

Titleist 718 CB Precision ...

For better ball strikers looking for control over shot shape and trajectory, these are refined, clas...

Are you making the right ...

Are you making the right decisions on the course?

Why is playing golf a great way to invest...

If you want more consiste ...

The regular golfer will enjoy the higher and longer ball flight. The scorecard will appreciate the c...

A competitive advantage ...

The Titleist 718 AP2 Irons have been designed for better ball strikers, who can see the advantage in...

Who doesn’t want higher ...

The best players today want to be able to use technology to their advantage. The Titleist 718 AP3’s ...

Exposing the challenges a ...

If you’ve bought the latest technology but you’ve still got a problem with inconsistency, then here’...

Great social experiences ...

Play more golf. Make more friends. Take part in more social events.

The best deal in golf is ...

Find out why great social experiences are important for wellbeing and why the best deal in golf is a...

Avoid the frustration of ...

From a great lie in the Fairway, make sure you’re not going to allow poor contact to leave you madde...

Save your children from t ...

The consequences to non-mental health through adolescence is catastrophic. Get children - every chi...

Where does your inconsist ...

With mid and longer Irons, each of you will find a point in your set where your consistency really s...

Improving your Consistenc ...

Improvements will translate into not just a better score,
but the added pleasure of more shots h...

Play golf for the Family

It’s your children to enjoy now, it’s a shared retirement you’ll appreciate later.

718 and 818; more than ju ...

We give you a sneak peak at the latest irons from Titleist and we let you in on the secret of how yo...

Recovery and Opportunity

There are three checks you should think about if you want to have a Fairway Wood that offers you the...

Gift of the Century

It’s time to make the game easier. Not just now, but for the rest of your life.

Hitting better fairway wo ...

Being able to use a Fairway Wood well offers you so many opportunities.

Find out more in o...

Gift of the Century

This is a simple, solid, very repeatable golf swing that makes it so much easier to hit better golf ...

Hitting better Fairway Wo ...

Too many golfers set up with their Fairway Wood, unaware of the low point of their swing.

Put the magic back into t ...

We have a great special on lesson vouchers running at the moment. We also have the Gift of the Centu...

Hitting better Fairway Wo ...

On the range, practise a slower, wider and more even tempo swing.

Gift of the Century

If you’d like to be able to come to the golf course, even if you haven’t played for a while, and kno...

Every one of you can have ...

A swing with athletic posture; an effective upper body turn; balance and weight movement; and a good...

Gift of the Century

If we can get you here, then you’ll hit more fairways, you’ll be able to attack greens with short an...

Which shot shape is yours

Titleist Fairway Woods offer real choice in which performance characteristics will have the biggest ...

Three options in a PING F ...

The PING G400 Fairway is more than a single model. There are three options offering three alternativ...

Flushing your fairway woo ...

Your should be buying more than technology when you buy a new Fairway Wood. You should be buying a f...

Learn how to miss

Three feet downhill across a slope is not the same as three feet straight uphill.

How much have you gained?

Age and lifestyle take their toll. It seems inevitable.
Most people, when asked, want to lose a ...

You can’t always believe ...

A best ever score, or a competition win is often accompanied by a great performance on the greens.

The #1 reason to seek mor ...

Why should consistency in your game be important to you?

Find out in this week's newsletter...

How do you measure it?

This is a question that has so many important dimensions.
One much more important than anyone se...

It’s often just a matter ...

You can swing on the right swing path BUT if your putter face is open by just 2° at impact, then fro...

The biggest dopamine hit ...

Golf's biggest dopamine hit, the most important relationship in the game and more in this week's new...

Rotation and Stability

The golf swing has a lot of moving parts. Stability, as you rotate, is very important if you’re look...

Thank you for being part ...

We’d like to end the year with the biggest thank you. Thank you to everyone who’s made golf part of ...

How good are you? Keep a ...

Over the next 3 or 4 weeks keep a separate scorecard. It only comes into play when you have an appro...

Your components of more d ...

Over the next few weeks, we’ll show you how to go further. In fact, we’re betting that for most of o...

Your components of more d ...

Lift will play a significant part in getting your next flight off the ground. Back spin generates li...

Cold weather? No problem! ...

As we are in the heart of the winter months we understand that it gets increasingly hard to motivate...

Just how much lift is too ...

Lift will play a significant part in getting your next flight off the ground. Back spin generates li...

Your components of more d ...

There are many variables that impact on the backspin created at impact. Understanding some simple ph...

We’d like your thoughts o ...

We have 5 simple questions for you this week. Nothing complicated, technical, or personal. But it wi...

Operation 36: A shot to M ...

If your handicap is 15 or above, then review your performance and technique on this shot.

WIN a coaching program or ...

We’d like your thoughts on your short-game. Just five simple questions. Nothing complicated, technic...

Pitch and Putt was always ...

Some golfers will describe other courses as a ‘Pitch and Putt’. I’m not sure how they mean it, but w...

Your components of more d ...

You probably know how hard it is to find the short stuff from the tee box. It’s fine margins at impa...

Buying a new driver. Lea ...

With all the new and exciting releases of golf equipment, it’s likely that many of you will be looki...

Don't neglect your P & P

Your pitching and putting can have a significant impact on your scorecard:

Find out more he...

Ending the sacrifice is e ...

How many Pro V’s, or other golf balls, are sacrificed to the water, trees, deep rough, out-of-bounds...

Breaking 90: In the 80’s ...

If you’re a golfer that’s shooting above 90 most times then it’s time to set yourself a challenge.

The PING Partnership and ...

Technology delivering results partnered with a commitment to matching the equipment to your golf swi...

Opportunity for part-time ...

An opportunity has arisen to join our dynamic team on a part time basis at Wyboston Golf Studio. The...

PING and your performance ...

When any golfer comes to look at new equipment, we know that what they’d really like to buy is a bet...

PING G400: Face the futu ...

Face technology that adds distance, but with a much higher profile, that ends with a steeper, softer...

The regular Golfer's comp ...

Are you a regular golfer looking for more consistency in your ball striking on approach shots?

In the 80's in 2018

We’re challenging all golfers who shoot in the 90’s or even above, to start a journey to better golf...

What’s the highest club y ...

We’re challenging all golfers who shoot in the 90’s or even above, to start a journey to better golf...

Can we MAX out your perfo ...

For most of us who want to find the fairway with better distance, more often, then the PING G400 Max...

Master the Wedge

If you’re shooting above 89 on most visits to the golf course, then now is the time to make a leap.

The PING partnership, and ...

PING believes they’re designing golf clubs for the regular golfer whether they’re avidly committed t...

Better ball strikers want ...

Better ball strikers want a pure look and feel in their Irons.

A wizard on the greens

Have we inspired those of you shooting above 90, to target 89 or less on most every occasion this ye...

PING technology for good ...

Good ball strikers will hit down, more cleanly than most, and through the golf ball with their Irons...

Beauty on the inside is t ...

The Titleist AP3 looks like a “player’s club”. However, if you’re a good ball striker who would like...

We’re offering a prize OU ...

It’s just an Iron, from a set. This one’s a #7 Iron.

We have a question for yo ...

We are running a survey this week which will help us understand our golfers a little more.

We’re offering a prize OU ...

Everyone has at least one hole that spoils the card or round too often.

The critical role of the ...

We want golf to be a fun, enjoyable experience for your child. We need your help in that objective. ...

So many distance innovati ...

Slow or slowing swing speed? Struggling with consistency and / or trajectory? The PING GMax Irons ha...

The ABC's of your kid's g ...

As a team, we can make sure your child develops a healthy relationship with the game.
From there...

We’re offering a prize OU ...

You’re playing an approach shot into the green. You’ve got a target.

Most children are not Tig ...

When we’re working with children and juniors, we’re not trying to find the one exceptional golfer. W...

The best way to introduce ...

Some children can go on to be elite golfers. Some children may develop a competitive instinct.
S...

Fitting Survey 4: We’re o ...

Over the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very si...

FUNdamentals

We’re teaching children FUNdamentals. Yes, they’re learning how to hit the ball, play the game, even...

Tell us about your fittin ...

Over the last 3 weeks we've been running a survey to find out more about our golfers' fitting experi...

Short hole drama

We try to focus the golfer on their performance on Par 3’s. is it good enough? Can they improve?

As good as it gets

If you want to hit approach shots closer, then this statistic should interest you.

Your child, golf, and som ...

We want to get under 13 juniors to experience and sample golf. It’s great for their movement and bal...

Here are two numbers that ...

We’re putting a lot of effort into helping our golfers improve their experience out on the golf cour...

Which is the distance tha ...

Now we want the golfer to think about their consistency with their Irons. Are they planning for perf...

The right technology for ...

A critical part of improving any golfer’s playing experience is finding the technology that improves...

The Par 3 seduction

Course management is important on Par 3’s. We’re now trying to offer you the chance to make an offer...

When the technology leap ...

One of our recent challenges has been the sheer scale of improvement that technology offers our golf...

Why the PING G700 matters ...

Would a higher, easier, and definitely longer, ball flight improve your golf experience?

Introducing the PING G700 ...

Watch this short description of the new PING G700 Irons. This is an interesting evolution of Metalwo...

Playing it safe on the co ...

Should you play it safe on the course? Find out in this week's newsletter:


https://online.retailtribe.com/Client/OnlineEditor/EMV.aspx?n=6815356&r=621999">More

Faster, further, smarter ...

We're massive fans of the Titleist 917 Driver Range. You'll be an even bigger fan of the price they'...

Why are they so nasty?

A more direct call to action for golfers to think more when choosing how to play a hole. A clearer e...

More than lie angle and l ...

Increasingly, manufacturers are more innovative when designing shafts. These innovations can make ac...

10,000 hours

You haven’t got 10,000 hours to practise, so how do you make the most of the time you do have?

Where are you naked?

What Par-3 distance leaves you looking at your bag thinking, “I don’t have a solution”? What happene...

Bring the course to pract ...

You don’t hit 50 consecutive #7 irons on the course. So why practise that?

Exploiting vulnerability

It’s time to respond to course designers who think they can exploit your vulnerability.

Learn about the ball’s be ...

Practice is a time to improve your knowledge of how the golf ball flies, carries and lands.

You must feel confident

Don’t carry club designs that you don’t have confidence in.

New Under Armour Gear in ...

C'mon, isn't it time you spoiled yourself? You deserve it.


https://online.retailtribe.com/Client/OnlineEditor/EMV.aspx?n=6815360&r=621999">More

The quickest route to imp ...

Assessment. Easy wins. Practice drills. Practice with purpose. Better golf.

Book a Gap Assessment no ...

Why not have us create a detailed assessment of your top-of -the-bag distances and consistency. You’...

Remove the big numbers fr ...

If you’re a golfer shooting in the high 80’s and 90’s, there’s a good chance that your consistency

Why Wouldn't you have an ...

Increase the number of good shots you hit quite easily if you looked for the easy, big wins open to ...

How can we add your clubh ...

Your distance potential is determined to large extent by your clubhead speed and we want to make sur...

Fancy some extra clubhead ...

This week we tell you more about how we can generate more clubhead speed for you. There are also thr...

A waste is a waste

Every golf ball has different characteristics so, even if you’re shopping for the lower priced golf ...

Four friends wanted

If you’re shooting low 90’s / high 80’s, then it’s time to get below 85 most times, and even threate...

Break 85 every time!

If you’re part of a group of friends shooting scores in the high 80’s or early 90’s, then you’re all...

Have you really made a ch ...

When we chat to golfers, they often tell us they’ve selected the golf ball that gives them the most ...

Strength not required

Golf is a game of technique and timing. We’re looking for ladies who want to have a game that gets t...

Swing and Performance

If you want a golf swing that has you looking good and threatening 80, then

Have you got time?

If you’ve spent many years playing recreational, social golf, shooting low 90’s, then how good could...

Take the Greenside Spin C ...

There are really quick ways we can improve your short game control and this week we look at what you...

Enjoy the experience

Outside of competition, the focus on golf should be enjoying the friendships and the playing experie...

Grinding out lower scores

Do different Grinds on your wedges make a difference?

Enjoy the experience

We don’t play holes as long as these golfers do. So don’t try and copy them. Play formats that make ...

How do ‘Grinds’ help?

The right Grind can make a big impact on your Wedge shot-making performance.

The secret of how to get ...

Are you someone that LACKS CONFIDENCE when faced with tricky greenside shots? Maybe your equipment i...

Is that golf?

Of course it is. There are so many different formats. Some may make the experience much more enjoyab...

Different Grinds, differe ...

Do you know that Grind design is very important if you want to make greenside shots easier?

Versatility saves you sho ...

Manufacturers have introduced two main ‘grinds’ to make greenside shots easier. Read more in this we...

A real competitive advant ...

Expect metal-wood like performance in the long irons, precision in the short irons in a clean, forge...

Play WITH not against

You don’t have to play “down” to your children’s level (or up to them in some cases). Play a format ...

One of the most difficult ...

“Short-siding” yourself around the green doesn’t have to be as big a challenge as our equipment some...

Build a scoring set that ...

In this week's newsletter you can find out how you can build a scoring set that will help you hit be...

Make golf easier

We want to help more of our golfers hit more accurate approach shots more consistently.

Want to have some fun?

Holiday over? Back at work? Don’t let the winter come too quickly.

How can there be no stand ...

Standard shaft length? Standard shaft flex measure? No and no.

A better 9

If you’re not at an elite level, then the best way to improve your golf is out on the course.

We wouldn’t ask you

Someone would sue us as the cause of an accident if we asked you to try driving home with your car s...

We adjust our car seats. ...

You could drive a car with the seat in the incorrect position. But you wouldn’t. You adjust the seat...

The best format

If your #1 priority when playing golf is “fun with friends”, then without a doubt, this is the best ...

Consistency, accuracy, di ...

We want to improve your golf experience out on the golf course. We know how to do that.

Little adjustments, BIG r ...

If a fitted iron increased the number of solid, accurate approach shots you, would you want a fitted...

You’re 1 in a thousand

Actually you’re one in several thousand. And it should matter to you.

Beware generalisation

When you read magazines they have to make assumptions about who you are. We don’t.
We’re intere...

Use your ‘bounce’

You might know about bounce, but can you use it?

Come and try the best pos ...

To view the latest newsletter, please click on the following link:

Longer and straighter can ...

Of your personal launch DNA requires us to reduce your spin rate, then there’s a good chance that al...

Now, you can be faster

From the tee box, speed matters. With leading manufacturing, you can make speed an absolute priority...

Introducing TS

TS is Titleist Speed. The total redesign of a driver to deliver speed that matters to you.

Titleist speed from the f ...

The new Titleist TS Fairway metals will be game-changers for many of our golfers.

Hit closer chip and pitch ...

Making time for bounce could save you a lot of hours.

Carry reduces danger

Sometimes changing your trajectory reduces the danger from the tee.

Eliminate those silly mis ...

Learning how to use your bounce will make you much more consistent, and eliminate fat shots.

Unlock your potential to ...

There’s a Driver DNA – ball speed, launch angle, & spin rate. We need to match those when fitting yo...

The value of your DNA

Fit your driver for your launch DNA and not only will you get more performance, it will be your frie...

Splash out the sand

Bunkers don’t have to be thought of as a ‘hazard’.

You're not buying a new d ...

No improved performance? No purchase. That’s the beauty of a driver fitting.
You’re not buying a...

Your best just got better ...

They say that “it only takes one great shot to bring you back again.” Next time you’re out we want y...

Do you want extra spin?

If you want to hit lower trajectory, high spinning wedge shots, then get some basics right first.

Higher isn’t better

Faced with a 50m shot too many golfers think the way to hit it closer is to use a higher ball flight...

Your scoring iron

How does a cavity back create a blade-like feel? How does it create forgiveness in a compact head?

Not just another “players ...

The PING i500 Iron, a sleek blade-like design, has caused a real stir. We were shocked by the differ...

We’re getting technical

Do you know what spin loft is? If you want to hit higher spinning wedge shots, you need to know.

This applies to all golfe ...

Golf is a simple game actually. The swing is a circle. It returns a relatively large clubhead
to...

You can exploit what we’v ...

If you want to hit higher spinning wedge shots, we’ve learned a lot from launch monitor data.

Choose the 1 in 1000

If I told you that the impact on accuracy is far greater on a shorter iron than a longer iron,
w...

Finding the putter fit fo ...

Find a putter that best suits your technique and the conditions of the courses you play.

Better is great

So, which improvement motivation came out #1 in our survey of golfers?

Stop guessing. Start know ...

Making more putts, reducing three-putts, has a direct impact on your scorecard.
Find a putter th...

Roll your ball like a Tou ...

It is crucial to have loft at impact to lift the ball out of the depression its found in at address.

The handicap conundrum

Does the handicap system act as a motivation to improve or settle for what you have?

Roll your ball like a Tou ...

Combine the correct putter loft with your angle of attack into the ball and you will notice immediat...

Take advantage of birdie ...

Matching the loft of your putter to your technique is critical in becoming a consistent putter and t...

The advantage of golf

Golf has many advantages. It’s a truly great game, with so many benefits. But some things are specia...

Better distance control e ...

During the first three weeks, we have discussed the importance of the correct loft at impact and how...

Don’t be lonely

Becoming better isn’t about a lonely journey. Actually, it offers the opportunity for more friendshi...

What if improving your go ...

During the first three weeks, we have discussed the importance of the correct loft at impact and how...

Social vs Competition

We’re interested in where you rank on a scale from 1 (where golf is a recreational and social past-t...

Impact location might be ...

Where on the face of your driver, do you strike the ball? Could the “vertical gear effect” be costin...

Join us on a 3-week journ ...

We’re very interested in gaining a better understanding of what’s important to you.
Over the nex...

The “Vertical Gear Effect ...

Where on the face of your driver, can you unlock the “vertical gear effect” for longer distance?

What motivates you?

You’re driving to the club to play golf. What most inspires you about your golf today?

The added benefit

There’s another design feature to your driver face you should be exploiting. At the moment it might ...

The best and worst

Which is your favorite format, and which would you rather not play?

Is there a particular for ...

This week we examine formats. We sense that this is an area of the game where golfers of different a...

The added benefit

There’s another design feature to your driver face you should be exploiting. At the moment it might ...

The summary and what happ ...

In the last three weeks, we’ve asked questions about what you most want out of your golf.

Change and thrills

Some traditionalists want to hang on to the past. Well, we like some of the improvements.

Speed and spin: Beware

The harder you swing, the more spin you’ll impart on the golf ball. With some clubs, especially in s...

Don’t leave potential beh ...

The difference in swing speed between regular Tour Professionals and most amateurs isn’t much, but t...

Leave rage behind

Struggling in the wind. Remember:
‘when it’s breezy, swing easy’.
There’s a little more to ...

Speed is not necessarily ...

Hitting into the wind? Speed is not necessarily your friend. Speed creates spin, and spin creates li...

The thrill of speed

Speed matters, but it’s easy to increase.

Lower trajectory. More ac ...

There’s a technique to hitting shots into the wind that ought to provide clues to more consistency o...

Here's how you can increa ...

There’s no getting away from the fact that speed matters. But the great news is that the smallest in...

Feel the thrill

There’s an excellent reason to come along with your driver and let us change your game.

The weapon of choice

Whatever the wind conditions, most Professionals prefer to arrow wedge shots in on a lower trajector...

How much potential can we ...

Generating longer distance from the tee with a perfect strike is made a lot easier if you’re
pla...

Look like a champion

The PING G410 has more game improvement technology in a more compact head. Now you can play like a c...

“Better than you thought” ...

That’s the answer to the question “how good could you be?”. And according to one scientist with less...

Small degrees

From 6 feet, if your putter face angle is just 2° open, then you miss.

Knock 5 shots off your sc ...

The jury is out on this one. The evidence shows that, if one is more important than the other, then ...

“Mix it up”

Decide to acquire a new skill or master a new shot. Please do. Along the way, “mix it up”.

Is 35“ too much?

On Tour they get into a great position to sink putts time after time. But their putter length is set...

Talent is overrated

Last week, we introduced you to Geoff Colvin. He has a theory about “Deliberate Practice”. This isn’...

Unexpected benefits

How you decide to practice can accelerate your improvement and have unexpected benefits.

Small margins

If just 1 inch in putter length and 2° correction on face angle turns you into a wizard on the green...

A reason to stay connecte ...

Fraction of an inch and a matter of degrees

If you want to be a better putter; to become d...

Does it have to be this h ...

You don’t have to be the lonely, long-distance runner to succeed.

Save 5 shots

Just three small steps to take to save 5 shots (possibly more) every round.

Play together. Practise ...

Life needs more than work. Experts now believe that loneliness reduces your life span, mental agilit...

The Par 3 Advantage

How could you improve your scores on the Par 3’s?

It's time to check under ...

Let’s bust some myths and misunderstandings
You may have read or heard some say that “the shaft ...

You’re the engine

There are myths and misunderstanding we need to clear up.

There’s no speed rule

Don’t believe what you see in online fitting tools. There’s no match of swing speed to shaft flex an...

Unlock your inner potenti ...

The experts from Lynx Golf are coming to Wyboston Golf Studio on Thursday the 4th of April to host a...

Another myth busted

Anyone who thinks any aspect of fitting is only for the best golfers, has been busted again.

The perfect lie

Are you making it more difficult to hit good iron shots on Par 3’s?

Your loyalty, rewarded.

Visit us in store to test out these new Titleist ball models to see which ball best suits your game ...

The unknown

We hear a lot of chat about shaft flex (and even profile) but there’s something else, possibly even ...

Making Par 3’s easier

The manufacturers have made Par 3’s easier. It’s your turn to take advantage of that improvement.

Take the right side out

The Ping G410 SFT uses two design solutions to reduce or remove a slide or fade. But that’s just the...

Does speed matter to you?

Driver designers are now competing with “speed”, but what do you need?

Joy and celebration

Why would you want to improve your golf swing; improve your consistency?

Which is it for you?

Your fairway wood could be worth its weight in gold. Is it?

A bigger smile

Often there’s a single change that delivers the broadest smile.

Give us 3 minutes to make ...

We’d like you to give us 3 minutes of your time to complete a survey that will allow us to provide y...

The greatest moment

You probably have between 12 and 16 opportunities in every round to turn this into a moment of magic...

Our take on Dr. Rotella’s ...

We’ve changed some advice offered by one of the world’s most famous mental game coaches.

Don't settle for good eno ...

Great advice for when you’re on the golf course in competition. But for most golfers, the implicatio...

Where you play the most?

More golf is played from 100 yards in, than on the rest of the course. So how do you stand on two im...

The start and the finish

And everything in between.

What would cause you to s ...

The ball doesn’t move, which is convenient. No-one’s about to tackle you. So it’s safe.
We just ...

Playing for money?

The very best ball strikers playing for money take advantage of anything that helps consistency. Sho...

It’s simple sense

If we asked you to throw a ball into this bucket there would be an obvious approach. What clues does...

Wouldn’t it be nice to ha ...

The lower your handicap, the less space you have for error. So wouldn’t it be nice to have a little ...

Do you have to choose?

Sometimes you wish you had one, at other times you’d prefer the other. So have them both.

Clues from the Tour

Why would we approach a wedge shot in a different way to the best players?

Change your magic number

If your handicap is between 10 and about 15 to 18, then use technology to change your magic number. ...

Another myth blown away

We just love blowing away myths so that our golfers have a better golf game.

It is easier

The biggest group of our golfers should be using every advantage there is to make ball striking easi...

Learn a new skill

We want to make you a master of the knock down wedge shot.

Genetic Impact

We’re the genetic engineers you’ve been looking for. No performance enhancing drugs. Just changes to...

Book your assessment

This is the greatest game on the planet. Every shot that feels right is a beautiful experience. Let’...

A wedge chart helps

If you can control your distance, you create more

Are you going somewhere?

We want to inspire you to take a journey. As many of you as possible.

Three swings you can repl ...

Do you lack confidence controlling distance with your pitch shots?

Better is Great

Forget what you see on TV, just being better is great

Practice, check, repeat o ...

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want ...

Can you connect with your ...

If you want to improve then connect with why you want to improve.

Reap the rewards of great ...

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want ...

We are putting the fun ba ...

We are hosting a Lynx demo day between 13.00 - 17.00 on Monday 22nd July. Come and try the latest an...

Better with friends

Any journey is better with friends. And as we said: “better is great”.

CG Matters

You don’t have to be a physics expert, but the location of your Driver’s center of gravity matters a...

Introduce Golf

Golf should be one of the activities a child participates in to live a longer and better life.

You didn’t grow up like t ...

We need to find a way to add balance to our children’s lives.

Your chance to improve yo ...

We are putting the fun back into the beautiful game!

We are hosting a Lynx demo day between...

Hype or Fact

It sounds dramatic, but its true. However, most of you miss out.

Do you know why the emoji ...

How else does a 16-year old girl process 1,700 social messages a day on average?

Who wouldn’t want that

How does a 2mm change in a Driver CG change 5 to 8?

We must respond to this c ...

Computer Game addiction used to a faraway place sort of problem. Ask any parent who’s child has disc...

Don’t buy a new Driver

But some yards!

It’s time for balance

Golf is the greatest game for families that has ever been invented.

Save their Years

This is a staggering fact and one we ought to be very committed to changing.

This should not be happen ...

Parents need to make sure their children are living an active lifestyle. There’s nothing better than...

Everyone wins

Here’s research that highlights just how important golf is as an active lifestyle.

Shooting between 85 & 100 ...

Too many golfers think that a fitting is for the very best players.

Your performance/enjoymen ...

There’s compelling evidence that improving your putting and short game creates the quickest results ...

Take advantage of Super S ...

20% off all Lynx Golf products!

Read our newsletter here: http://bit.ly/2kdwGdK">More

Is ‘Spin’ robbing you

Most golfers are unaware of just how much too much or too little spin is robbing them of distance.

It’s more than this

Introducing golf to children, even teenagers, isn’t about creating tour superstars. It’s more import...

Attack angles

While we’re all looking at new Drivers to add distance, a small adjustment in how you use your curre...

Watch confidence grow

Want to see a child’s confidence grow. Watch them to learn a new skill.

Better players not exempt ...

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball make...

An important message

Learning golf needs to be ‘play’. That is the best way to learn.

Better players not exempt ...

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball make...

Do you know someone?

If you know someone who you’d like to introduce to golf, then we need your help

Think Better

First, start with the result you want. If its more magical moments, we have the answer.

Practice and Play

How do you prepare for the decisions you have to make out on the course where the world is so very r...

The breaking point?

Club makers believe that most golfers experience a breakdown in consistency at 37 inches.

And then there’s the wind ...

As if the lie you’ve got, and challenge of every target you have, isn’t random enough, then we add t...

Minimizing errors

We fit you to make it easier to make square contact. But when you don’t we can still help.

Another myth

Is there such a thing as a one-club wind, especially when you don’t know if you’re coming or going?

Will it hold?

There are many aspects to a Fitting for better approach shots. Distance and accuracy are obvious. St...

Keep it simple

That’s a great rule that every golfer should follow.

Get Fitted: Gain Confiden ...

You’re doing so much more than buying a new set of irons. How much better is it standing over the ba...

Which part of the body?

Most golfers struggle with consistent and accurate ball striking because the wrong body part control...

Get Fitted: Make more mo ...

Do not settle for the occasional moment of magic. Make more magic.

Which part of the body?

Most golfers struggle with consistent and accurate ball striking because the wrong body part control...

Get Fitted: Add certaint ...

Golf is random enough at times, so here’s a reminder of how to add certainty.

Want to look like a golfe ...

How would you like to look like a good golfer? How would you like to play better golf?

Give the gift of better g ...

Purchase the St Andrews Lesson Package, before 24th December 2019, and get an extra 2 lessons for fr...

Get Fitted: Find your ON ...

There is a way to gain confidence, add certainty, and make more magic on the course.

Add more excitement to yo ...

The right driver shaft weight adds distance and accuracy to your tee shots.

Why do you play golf?

Everyone is different and everyone balances the different reasons to play the game. How do you balan...

Up your game this festive ...

Play the best golf balls without breaking the bank
More precision. More consistency. More speed....

Hit any target you set

The right lie angle makes it a lot easier to hit accurate shots more often.

Strike it cleanly more o ...

Are your shafts the right length for you?

Your Priority?

When you arrive at a golf club rank 1, 2, and 3 what’s most important to you

Sink more wedge shots

Experience more green side thrills by adding spin and control to your short game.

A mind of its own?

It might react quickly, but it doesn’t think for itself.

Your desire?

How much do you crave something? How brightly does your flame of desire burn?

There is some thinking

Golf balls don’t have a mind of their own, but they are programmed differently.

Hope is important

Forget your experience. For too many that kills hope.

Starting at the beginning ...

It’s a simple objective that we make horribly complicated.

Pleasure sustains

There is a real joy to discovering better results. It’s even more important than the scorecard.

We’ve got some tricks

Face angle at impact is 85% of golf ball direction. So how do we make it easier for you? What tricks...

Don’t destroy your chance ...

Most golfers have some very simple to fix bad habits that have little to do with technique.

What would you rather hav ...

A fitting decision that could transform your tee shots.

Discovering Love

We’re here to nurture the greatest love affair you’ll ever experience.

Step up to the tee with c ...

Join our Titleist Demo Day, Saturday, 29 Feb, testing out the entire new range. Read more by clickin...

Could shorter be longer?

A shorter shaft could make it easier for you to square the clubhead.

Our mission in life

Play-9 with us and a whole new world opens up.

What really matters

There’s something more important to distance than clubhead speed.

Play-9 with us

There’s yet another reason to come and play-9 with us.

Why shaft weight matters

Get your shaft weight right and timing could come easier.

The slowest but best

In a fast-paced, frantic, friends-on-facebook world there’s a slower and better social network.

Are you taking advantage ...

How to get the most out of modern iron technology.

Achieve more this year

What aspect of your game could you improve?

Are you getting the most ...

Read more here: http://bit.ly/2TIwSiL

Clever clubhead weighting ...

But there’s another weight in your setup that’s just as important.

How’s your attack angle?

How improving your angle of attack can give you a shorter approach.

How you can go even faste ...

Fast iron faces become even faster when you’re square at impact.

No more three putts

Confidence over short putts adds confidence to your whole game.

What a feeling!

This should result in the dream sound, time after time, after time. Technology with a little adjustm...

Double your advantage

Forgiving irons are even more of an advantage when your lie angle is correct.

Love your irons, all of ...

Being comfortable hitting any iron makes the game more enjoyable.

Add smarts to muscle

Ping G710 irons come with multiple ways to help you play a better golf game. Great job.

Enjoy every iron

Get your lie angle right, and you’re better positioned to enjoy your entire iron set.

Experience the difference

New grips not only feel great in your hands, they also help you play better golf.

A simple question

Do you want 40 yards of better feelings?

The best thing about golf is something that can be...

Distance training during ...

Get active during downtime to improve your distance when you return.

What could you improve to ...

Add more value to your practice by choosing a skill to make the primary focus of your range session.

Improve your mobility

Play your best for longer.

An escape in difficult ti ...

A golf course is more than just 18 tees and greens.

The ‘fun’ in fundamentals

Playing outside is important for children, in general, but it is especially so when learning golf.

I don't want to lose out

If a slow or slowing swing speed means your approach shots need longer clubs, it’s time to take a li...

Get closer to the hole

A single degree of lie angle can be the difference between a birdie opportunity and a pressure par p...

The power of re-gripping

New grips can help increase your clubhead speed and improve your consistency.

Let’s prove something to ...

It might be a lot of effort to be an elite level golfer. But it doesn’t take very much at all to mas...

Why upper leg mobility ma ...

A more balanced golf swing and less lower back pain.

Learning the ABCs of move ...

The more sports a child has played, the better off they’ll be when learning golf.

Why your ankles matter to ...

A stronger foundation for a better golf swing.

Make golf easier

More can actually mean more often. If that’s perfection, that’s a good thing

Chip your troubles away

In times like these, golf can be your solace.

Let's make you more accur ...

Correcting your lie angle will make it easier to hit straighter shots more consistently.

Do your irons match your ...

Sometimes it’s not your swing that’s causing your slice.

Master up and downs

Here’s why getting better at scrambling is especially important for amateurs.

Playing to improve

Playing a second sport that complements golf can help juniors improve their golf performance.

Loosen up for better rota ...

Hip rotation is fundamental to the golf swing. Here’s how you can improve yours.

Where are you striking th ...

Where you make impact with the golf ball has a massive impact on distance and ball flight consistenc...

Playing to improve

Playing a second sport that complements golf can help juniors improve their golf performance.

Stronger buttocks, better ...

An exercise that can help improve your ball striking.

What were you aiming at?

Technology makes it so much easier to land on the distance mark, but doesn’t always help with the ta...

Nailing your approach

This is where the lie angle becomes especially important.

It's competition time

When junior golfers move into a more competitive phase of their development, correct practice become...

Get into position

Shoulder mobility helps you swing on plane and reduce elbow strain.

Tricks of the trade

Get yourself into better positions on the golf course.

Have you tried a round on ...

A good way to prepare yourself for the variety of challenges during a round.

Why finding your one is s ...

The right setup will help you experience more magical moments on the course.

Do you want 40 yards of b ...

Don’t you just love ripping the ball out of the sweet spot off the tee? Watch it fly. What if I told...

Start their journey

Getting your children into the game early could be the greatest gift you give them.

Hit the sweet spot more o ...

The last few years have seen big jumps in more than ball speed protection. Once we’ve matched your s...

Feel great hitting the ta ...

To make square contact with the ball, you must have the sole square to the turf at impact. Simple eq...

Invest in your golf journ ...

Dropping putts is a great feeling, especially when your playing partner wasn’t expecting it. But wha...

What could you improve to ...

Add more value to your practice by choosing a skill to make the primary focus of your range session.

A stronger core for longe ...

Generate more power with less effort.

Start your kids on a jour ...

Read more here: https://bit.ly/2L7mD3C

Don’t waste the benefits

However much great technology you’re about to buy, have you invested in what’s needed to translate t...

Take advantage of the lat ...

Read more here: https://bit.ly/2SMmzu9

Added yards without added ...

Generate more power without risking injury.

Now the better golfer win ...

For so long the improvements in technology have been aimed at the game improvement golfer. Now the b...

Fall in love with your ga ...

Everyone wants to use a #7 iron instead of a #6 iron if they can. And who wouldn’t want a face that ...

Find more distance and fo ...

This year the better players can go wild with everything. They can have forgiveness and extra distan...

A stronger core for more ...

Make it easier to repeat your best swing.

Walk off the green with a ...

There’s a real power to standing within 50 yards of the flag and knowing you’re in control. And it's...

Many ways you can benefit

A stronger core gives you more distance on course and better movement off it.

Share your golf journey w ...

Golf is meant to be a journey shared. In fact, well over 50% of golfers say that “fun with friends” ...

Long drives come in three ...

The trio of impact factors that help you go the full distance.

There’s a reason

You buy new wedges because you want more control and more accuracy.

Driving or Putting?

We’re not sure why we hang on to some old truths when the new truth is so clear.

Life skills through exper ...

The golf course is a safe and fun testing ground for children.

Stay limber, hit it longe ...

An important stretch for rotation.

Let's work on your short ...

We are open for lessons on the range and short game area again but still not on the course or in the...

Go the distance

What clubhead speed has to do with it.

Keep grinding

You put a lot into your short-game. You want a lot from your scoring clubs. Keep grinding with the V...

Putting is great but …

If everything goes right, then there’s the chance of a glory putt, but there’s a lot of important sh...

Creating lifelong connect ...

This is where golf becomes more than just a game.

Improve your rotation

Muscles stiffen with age, reducing your rotational capacity. Here’s a great stretch to help keep you...

Consistency and control i ...

If you’re looking to hit lower scores, you know that you have to work on your control around the gre...

The biggest carry factors ...

These two things that have a massive impact on your distance.

Out front and better

The Vokey SM8 wedges have a unique feature of their design that makes it easier to hit accurate wedg...

Sometimes it's not the di ...

For most of us, the pleasures of hitting a good tee shot aren’t measured just in yards. There are mo...

Golf time is family time

Golf gives families an opportunity like few other sports.

How’s your swing separati ...

As we age, we can lose the ability to make this rotational separation, but here’s a great exercise t...

How’s your energy transfe ...

Smash Factor, a measure of energy transfer, is a big part of how far you hit the ball.

Putt it closer from dista ...

Is your putter’s lie angle creating poor contact and unpredictable roll?

Hold that groove

Fresh grooves make a significant difference to control around the green. So what if your grooves cou...

Take shots off your score ...

Now is the time to make an impact on your scorecard. If we could add distance to your tee shots and ...

A game that gives childre ...

Golf offers your child the fun of gaming with the added benefits of exercise and fresh air.

Counteract the distance d ...

Check out these stretches and exercises to help you reduce the distance dip that comes with age.

Vokey SM8

Craftsmanship, beauty, options, in the best wedges on tour, but it’s the new design feature that mak...

Take the guesswork out of ...


How good are you from a distance?

Knowing you can comfortably handle long putts takes...

Build more distance and c ...

Yes, the statistics on the major tours now tell us that those with the longest tee shots are making ...

We're here to help you te ...

Let’s take shots off your scorecard and increase the number of holes that create happy memories.

Are your clubs making the ...

There are certain aspects of your club setup that can be easily changed to improve your golf.

Enriching childhood

Golf offers children positive experiences and connections for life.

Not to be forgotten

It’s not spoken about enough, but putter loft massively affects your distance control and accuracy o...

Not to be forgotten

It’s not spoken about enough, but putter loft massively affects your distance control and accuracy o...

Your scoring zone

So much about playing better golf and having more fun depends on this zone.

Is this your scoring zone ...

Next time you play 18 holes, try out this benchmark challenge to see where your short game is.

Stop coming up short

Knowing these five distances will improve your chances of hitting the green on par 3’s.

The game of a lifetime

Three generations connected by golf. What an incredible opportunity!

Golf enriches lives

From good physical health, to a vibrant social life and stronger relationships. Golf has all this to...

Free your swing

With a few good habits you can improve your movement and flexibility, and free your golf swing.

Golf isn’t a funnel. It’s ...

A pie with FUN at its core. And it’s perfect for children.


Golf brings people together in our disconnected times.

Your wedge set

You want to be able to play every type of wedge shot with full control.

How low can you go?

The total number of shots during your round isn’t the only score you should be keeping track of.

Green first, then flag

Flag hunting on par 3s is a limited approach that creates unnecessary risk.


Golf courses are places where joy is shared and relationships are built.

Now’s the time to get the ...

Getting your children into golf while they’re young makes skills development a lot smoother. But tha...

Restore the rhythm

Heard of “scapulohumeral rhythm”? It helps you make a full shoulder rotation and swing on plane.

Develop a love for the ga ...

As the parent of a junior golfer, you have a very important role to play.

Golf is healthy, too

Golf shouldn’t be excluded from the health and fitness boom.

Sliding putts way past th ...

You might have too little dynamic loft in your putting stroke.

Your short-game equipment ...

Are you making half of your round more difficult than it should be?

Greenside can be your pla ...

Many golfers get tense around the greens, but it doesn’t have to be this way.

Moment to moment. Accomplishment to accomplishment. Golf is a special journey.

Give them more

For your children, it’s about so much more than learning golf; it’s about healthy physical and socia...

Greenside can be your pla ...

Many golfers get tense around the greens, but it doesn’t have to be this way.

Too much of a good thing

Too much putting loft makes consistently getting the ball to the hole more difficult than it should ...

This isn’t prime scoring ...

Seeing all par 3s as scoring opportunities is a risky game to play.

Your child's golfing jour ...

The most important thing is what golf means to your child. Let them have the relationship they want ...

All work and no play

Work often replaces golf, but it doesn’t have to be one or the other.

This can make wedge play ...

Hitting good wedge shots without making perfect contact is possible. But there’s a catch.

Test your distance contro ...

The 50-foot Challenge is a great way to see if your putting stroke and your putter are working toget...

A richer, healthier life

Golf has so much to offer. Everyone can benefit.

So many reasons why

From physical and emotional well being, to connecting with family and friends; golf has so much to o...

Teeing it up

Don’t underestimate the importance of teeing up properly on par 3’s.

Tried the par-18 challeng ...

This fun challenge is a great way to improve your wedge play skills.

Keep moving

Staying active is good for your body as well as your golf swing.

Keeping FUN at the core

Golf is a game for all of us to enjoy, for life.

It's time to slow down

Golf is the perfect counterbalance to the pressures of modern life.

It’s in the hips

Your hip flexors help you tilt and rotate your hips during the golf swing but they don’t like extend...

The practice green is one of the most important areas for children starting golf.


The shift to competition is a make-or-break phase of a junior golfer’s journey. Parents have a massi...

What is a #7 iron?

There are big iron loft differences between manufacturers. That has implications for your game.

Save shots without alteri ...

Understanding your dispersion pattern can have an immediate impact on your club selection and aim.

Golf is a game for all

What does it mean to be ‘a golfer’?

More time for golf

If you’ve recovered time by working from home, our practice clubs are the perfect fillers.

More than just flexibilit ...

Mobility is the most important fitness component for golfers, and this form of exercise helps you to...

Don’t compromise

Three Ping Driver models targeting different golfers and solving different problems without compriom...

The gap between your ball ...

Tour Professionals are hitting their tee shots to within a short iron or wedge shot from the green. ...

Even better ball striking

The MAX Impact Technology in the Titleist T200 Irons is quite literally a gamechanger.

What loft irons should yo ...

With so many iron loft options now available, you need some direction before making a selection.

Improve your odds

Knowing your dispersion pattern will help you negotiate the course a lot more successfully.

Let us help you find whic ...

We compared the lofts of three #7 irons launched in 2020 from separate brands targeting the same lev...

Mind the gaps

Fill the gaps in your schedule with joy and better golf at one of our practice clubs.

Going deeper into strengt ...

For golfers looking to take their game up a level, muscle strength endurance is key.

This is a wonder club

Better players with lower handicaps play with more pressure on approach shots. There is a greater ne...

Still no compromise

PING hosel adjustability WITHOUT raising the CoG because of more innovation.

The effects of gravity

Even when lofts are equal, CoG has a big impact on the type of ball flight you’re getting.

Take on any challenge

When you know your dispersion patterns, it becomes so much easier to navigate a new golf course.

Take control of scary sit ...

Knowing your dispersion patterns frees you up to approach a daunting hole with more confidence.

What a way to start your ...

Your golf no longer needs to be confined to your weekend.

Risky business: boost you ...

There is a way you can prepare for the challenges of any golf course, even if it’s your first time p...

The breath matters

Here’s a way you can increase oxygen and blood flow to your muscles, for a stronger, more consistent...

A wider hitting zone

Clever use of tungsten in the Titleist T300 irons means a thin top line, but a wider, more forgiving...

Unseen assistance

If you fade or slide the golf ball off the tee, the beauty of this driver is in the shape of shot yo...

Find YOUR flex

One manufacturer’s ‘stiff flex’ shaft is another manufacturer’s ‘regular flex’ shaft. So how do you ...

Improve your golf and bri ...

Morning work commutes can now be replaced with an hour in the fresh air improving your golf and havi...

Better balance, better go ...

There’s a very good reason for the strange looking poses in yoga.

Get dialed in

We have a range of Titleist irons that will bring more consistency every golfer’s game. It’s time to...

Fast ball-speed, low spin ...

The Ping G410 LST not only reduces spin to extend carry for those creating faster ball speed, it str...

Take the survey

Every single golfer, regardless of skill level, benefits from playing with fitted irons. By taking 3...

You’re an individual

There is nowhere that your DNA is more apparent than on the tee box.

How many would you sink?

Here’s a putting skills test you should challenge yourself with on a regular basis.

Who wouldn’t want an easi ...

Shaft manufacturers set unique flex and balance points for each shaft they design. They also use a v...

It works for you?

The laws of physics demand that we make sure the launch angle and spin rate of your golf ball maximi...

What’s the problem?

Why is there such a big gap between the number of flat 10-foot putts a Tour Pro sinks and the number...

What do you most need?

Four models of a driver can all create different launch angles.

One factor to fix

One factor has the largest impact on your ability to sink putts in the 8 to 10-foot range.

Another factor

It’s not just the loft and centre of gravity that impact your launch angle.

Just looking at this

A happy image that disguises frustration caused by a simple equipment error.

Spread the love

More than ever this year, if you play golf, you know what a real gift golf is to you. In fact, is th...

It’s a lie

Why do they mislead us? Why not have a ‘truth’?

Surprising data

Several studies around the world by different organizations have produced some startling tee-shot pe...

The best thoughts

Do you think or believe that you’re worth it?

Four friends wanted

If you’re shooting low 90s / high 80s, then it's time to get below 85 most times, and even threaten ...

Break free!

Don’t get stuck in the mud this winter.

Your set make-up matters

In one of the most important parts of the game, most golfers place themselves at a disadvantage.

Hit more fairways straigh ...

We get lots of golfers coming to us with concerns about losing distance despite no obvious swing and...

What’s your plan?

If you want to break 90, then how are you approaching each hole? Here are some thoughts.

It’s difficult enough

Hitting at a small target from a distance is already difficult enough. It could be easier with no ef...

What is Hale Irwin taking ...

We can all see the impact of age on tee shot performance. It can be dramatic. Yet Hale Irwin’s stati...

Think again

Hybrids emerged at another time when a #5 iron wasn’t a #3 iron in disguise.

Let’s hit the slopes

Playing from sloped lies is always awkward, but it doesn’t have to mean dropping shots.

Strength not required

Golf is a game of technique and timing. We’re looking for ladies who want to have a game that gets t...

Change your thinking

We allow the wrong swing thoughts on the tee. If you want to break 90, think again.

Different scorecards

You know that on every round, you ought to create two additional scorecards?

“We” time matters

We have had a tough, stressful last 12 months. You must make sure that you have balance in your life...

Head into 2021 doing more ...

Give the gift of better golf this festive season!

All shoes, Titleist Golf Bags, PING, Titl...

Everyone is different

If you think that over a 1,000 variations of any single golf club is a lot; how many variations of ...

Is the fairway dead?

We keep reading that the fairway wood is dead, but it's not even a relevant debate.

Our golfers gift guide fo ...

We have the perfect voucher to give to that special someone, or to treat yourself!

Royal Li...

Don’t change speed

What if we could add 41 extra yards to your tee shot without you swinging the slightest bit harder?

Escape, first time

We’re going to help you play those tricky winter lies.

Swing and performance

If you want a golf swing that has you looking good and threatening 80, then

Eyes on the prize

If you want to break 90, then that’s the prize. Do not be diverted.

You don’t need 4 hours

Par 18 is a great game to play with friends, and it will definitely sharpen you up.

Save them

Too many people are working from home and failing to disconnect digitally, to really connect with fr...

Don’t go faster

In fact, we would rather you went a little slower and tried to emulate the LPGA Tour. Your experienc...

Get tested

We want to help you hit more good shots. You’ll enjoy the feeling of solid contact more often.

No excuse

Where should your priority be when you think about ‘distance gapping’?

Have you got time?

If you’ve spent many years playing recreational, social golf, shooting in the low 90s, then how good...

Technique and equipment

Your putter should be your magic wand. There’s one more club that needs the magic dust.

Take on any lie

Here’s a fun way to improve your stroke play from tricky lies.

Four tips

Breaking 90 means loving your wedges and mastering four particular shots.

The importance of retirem ...

You create a financial retirement plan for a reason. But, what’s the point if you don’t get outside ...

Your best golfing year ye ...

This fitting component could be the foundation for making your golfing New Year resolutions a realit...

Why your launch angle is ...

Looking for a 250 yard+ tee shot with an average swing speed? Launching it higher will help. But how...

The golf of your dreams

Golf should be a source of joy, not misery. You can play the golf you dream of, and we can help you ...


What part of your game would give you the most joy if you improved it?

There’s so much to gain

This small driver improvement could help you take a shorter club on your approach.

One change for longer dri ...

It is possible to drive the ball further without increasing your swing speed.

Mobility for more smash

Increasing your pelvic mobility can help you hit a higher smash factor more consistently.

Let’s find your stairway

There are many stairways to golf heaven, and we can help you find yours.

Here’s how we’re going to help you achieve your goals and play better golf.

A tale of two golfers

Which of these two golfers do you think drives the ball longer and more accurately?

Find your ideal spin rate ...

Backspin generates lift for your golf ball, but how much is too much for you? 

Why your mobility matters ...

When your kinetic chain is strong, your energy transfer is better, and your swing is more powerful a...

We can use two specific phases of each hole to benchmark your game, lower your score, and improve yo...

From dreams to reality

A more fulfilling and satisfying golf experience doesn’t have to be confined to your dreams; let’s m...

Come back ready for the c ...

It’s possible to improve your golf game from home. Exercise is an important part of a healthy lifest...

Discover new parts of the ...

Finding the fairway from the tee box is about fine margins at impact with your driver.

The dimensions of distanc ...

Once we know the answer to these questions, you’ll have the perfect distance package.

Be “the wedge wizard”

Impress your playing partners, have more fun around the greens, and lower your score.


We’re here to help you stay on track and reach new levels of enjoyment and scoring.

How’s your separation?

Being able to properly ‘separate’ your upper body and hips during your golf swing helps you hit long...

Experience surprise

It’s solid contact, a great ball flight. You’re feeling great. Then it gets better. The PING G425 LS...

Real wealth is beyond str ...

Fairways, friends, and fresh air. That’s a better life. That’s real wealth.

Enjoy the middle

The PING G425 SFT creates up to 25 yards of right-to-left movement correction on tee shots. This dri...

Removing doubt

The PING G425 MAX Driver changes the way most of our golfers will FEEL on the tee box. This driver c...

Making square contact eas ...

By making sense of these two crucial fitting components, we’ll sort through the options and find you...

An introduction

The PING G425 Drivers. Each with a different reason for a different golfer to fall in love.

Feelings matter more now

The world is more than ever about the people and the games we love. What will help deepen your love?


You can treat tee boxes like a suggestion rather than a rule.

We hope you are as excite ...

I am pleased to announce that as from Monday 29th March we are able to resume coaching at Wyboston ...

Which improvement would p ...

Once we find the answer to this important question, your playing experience will be transformed.

What do you want to achie ...

One of the best ways to identify how you can improve your golf game, is to come in for an assessment...

Plenty of fish in the sea ...

With so many iron fitting options available, it may seem impossible to find your perfect match. But ...

A fun and full playing experience on the golf course that takes less than an hour. It is possible.

It’s only a matter of tim ...

It’s not a question of “if” you could achieve a better playing experience, but “when”. And an assess...

A smarter approach to bet ...

Playing with the latest iron technology is only the first step to hitting better approach shots. The...


Here’s a fun alternative playing format that will help you improve inside the scoring zone.

How good would it feel?

Performance variables are a means to an end. The real achievement is how much more enjoyable your go...

The 20-hour plan

In just 20 hours, you could be shooting lower scores and have more fun on the course.

Your iron fitting checkli ...

Once we check off these three items on your fitting checklist, you’ll be hitting better iron shots a...

This changes everything

Shooting in the 80s? Then we have a plan you’re going to want to hear about.

Yes, you can!

Golf should be a joy, not a constant struggle. You can experience better. Here’s how.

Get sharper around the gr ...

This is one of the quickest ways to improve your score and find more joy on the golf course.

Get them golfing. This we ...

Golf enables grandparents to spend hours of quality time with their children and grandchildren. Thre...

Is it really your fault?

These two fitting aspects of your setup can make your long irons much easier to hit.

Making them your putting partner for 9 holes is more likely to inspire them to take up the game than...

Discovering Love

We’re here to nurture the greatest love affair you’ll ever experience.

Finding the fairway with ...

We have an introduction
Why the PING G425 matters

If you’re not as consistent as you wa...

For so many of us, par 3s are where it all goes wrong. Here are three steps you can take to change t...

Is your driver working fo ...

Many golfers are losing distance off the tee without even realizing it. Are you one of them?

Our mission in life

Play-9 with us and a whole new world opens up.

Get the max out of your g ...

How does it make you feel?
That’s what counts as much as anything
The PING G425 Max Driver s...

Coming up short is a common problem on par 3s. But when you change your club selection and aiming st...

Are your irons pushing yo ...

You set up perfectly and pulled off a great swing, yet you still pushed it and missed the green. The...

Play 9 with us

There’s yet another reason to come and play-9 with us.

Teeing the ball up too high and not using the tee box properly might not seem like a big deal, but i...

Is your shaft cutting you ...

If you often fall short of the distance you know you’re capable of, the problem could be the piece o...

The slowest but best

In a fast-paced, frantic, friends-on-facebook world there’s a slower and better social network.

Many golfers fall into traps set by course designers when they go flag-hunting. But there’s a way to...

What would you rather hav ...

A fitting decision that could transform your tee shots.

You really are 1 in 1,000 ...

You don’t suffer with a car seat that makes driving more difficult. Find your ONE.

A number worth knowing

It’s simple. The more fairways you find, the better your playing experience. But do you know the ave...

A simple question that co ...

What are your priorities when you’re looking at buying a new set of irons? What would be the most i...

How do you approach appro ...

"Greens in regulation” is an important number, but there’s another number that could be even more us...

Could shorter be longer?

A shorter shaft could make it easier for you to square the clubhead.

Let’s blow up a myth

It’s time to blow up one of the biggest myths in golf.

A second scorecard you sh ...

Do you know your ‘short-game score’? It could help you lower your overall score.

What really matters

There’s something more important to distance than clubhead speed.

Numbers that tell a story

Three numbers that tell a story and directly impact your enjoyment and performance on the course.

Why shaft matters

Get your shaft weight right and timing could come easier.

The right rotation

Keeping your rotator cuff and surrounding muscles stable will help you reach more greens and play be...

Ignore "par" and break 10 ...

Across 18 holes, carding 9 bogeys and 9 double bogeys gets you to 99. Say no to “par pressure”.

We have a feeling Rob Doy ...

Hello everyone,

We have absolutely loved being back at work these past few weeks, but it s...

Accuracy is everything

With the right exercises you’ll lower your score on the golf course and reduce your risk of injury a...

How sure are you that you ...

Ask Yourself the Question
“Is my driver stealing distance from me?”
Are you launching your d...

Golfers swinging under 85 mph with their driver should please come and see us.

Smallest club, biggest im ...

The humble putter has the power to take you into the 90s.

Rise to the occasion

Make sure you’re doing the right rotational exercises to protect your and strengthen your shoulders ...

Simplicity rules

Breaking 100 becomes a lot easier when your wedge play is more efficient.

Inside and out

Go the distance. Look after your rotator cuff muscles to hit the ball further and get more out of yo...

Go further, go faster and ...

Ask Yourself the Question
“Is my shaft cutting my drives short?’

Have you ever thought ...

Here are some simple exercises to bring home an understanding of what impacts feel, rhythm, and spee...

The average LPGA Professional translates what is the same swing speed as a regular golfer into a lot...

Break it down to break 10 ...

When trying to break 100, taking more shots with clubs that you are more comfortable with is a bette...

Want to improve your play ...

The truth about lies

Even if you select the correct iron and make a good swing, your shot ...

How efficient are you? How many yards do you generate from each mph of swing speed?

Not ‘right’ from the off?

How many holes must be spoiled from the tee? One factor causes most of the problems.

Make the decision that wi ...

Why your shaft matters
What would you rather have?

A longer driver shaft that increase...

Do you know how difficult golf is, if off the tee you’re barely reaching 215 yards? You do?

The sweet spot is part of the solution, but there’s another major factor in your tee-shot efficiency...

Making it harder

The art of golf; the journey to better; more enjoyment. There’s a path to them all.

Isaac Newton allegedly lay about under a tree. We invest in balancing the physics of four factors fo...

We want to change your golfing experience and enjoyment. Each hole starts at the tee. So let’s start...

Get a grip on the problem

Sometimes better golf is literally just in your hands.


The numbers on the sole of your wedges don’t tell the full story.

Who knew that distance is ...

Why your shaft matters
Is lighter and faster, better?

Sure, a lighter shaft could very...

For the young and the bol ...

Whether a seasoned golfer or a junior starting on the journey, we've got all your coaching needs cov...

More scoring options

From anywhere inside the scoring zone, there’s a wide variety of potential shots to play. Are your w...

All over the show?

Understand the laws and make it all so much easier.

Now is the time to make t ...

Make the most of the long sunny days with us here at Wyboston Golf Studio. We have been having a bal...

The correct lie angle is important for all your clubs, but it’s critical for your higher-lofted scor...

A major power source is y ...

Add metres, clubhead speed and accuracy by simply improving your hip action. Get started on your jou...

While longer drives can shorten your approach and improve your playing experience, being on the fair...

More than just a game

Get the most out of your life and your health with one of the best games in the world. Don’t wait an...

There’s a way to improve your control around the greens without changing your swing or setup.

How much do your hips rot ...

Your ability to keep your club on plane is hugely dependent on your hip rotation ability. Start with...

Larger hitting zones are making it easier to increase your smash factor. Find out why that matters f...

The gift that keeps on gi ...

Improve more than just your swing. What are you waiting for? Reap the benefits golf has to offer wit...

The role of your posterio ...

Your core and posture impact your hip rotation and therefore your swing accuracy. Start with an asse...

When it comes to getting you further down the fairway, there are a number of areas we can exploit.

Get your head in the game

Make sure you’re getting the most out of your life by looking after your physical and mental health ...

While loft impacts your launch angle and distance, there’s more to it than just the degrees of loft ...

Beyond golf

As humans we need connection. Let’s make sure that your golf game and relationships are equally stro...

Further education is required and handicaps tumble.

Strengthen your golf swing and get more distance by strengthening your core and your backswing pivot...

Wouldn't you like to find ...

Your numbers don’t lie
More fairways, more joy

When the number of fairways you find wit...

When your hamstrings and surrounding muscles are strong, flexible and stable, not only will your gam...

To avoid injury, improve mobility and increase strength in your pivot, you need to do the right stre...

If one is your ball flight, then here are some options.

With the right stretches and exercises, your hip flexors can help you get the most out of your game....

Do you need to be a realist to lower your scores?

Percentages that don’t lie. Facts to help you.

Mobility in your shoulders and thoracic spine, as well as strength in your shoulders and core, will ...

Your latissimus dorsi muscles have the largest surface area of all your muscles and are responsible ...

Co-ordination of different muscle groups allows you to pivot properly and transfer energy on your do...

You know where you want to be. Is the shot shape that important?

This will definitely help ...


As we've just seen this past weekend at the Ryder Cup, a solid short game can help you get out ...

With poor posture, your accuracy, strength and power are reduced and your risk for pain and injury r...

Your clubface and golf ball are in contact for a fraction of a second. Your ball flight is decided h...

Discover the fastest way ...

Wedges working for you
Look deeper into your sole

Take a look at the sole of your wedge...

Discover a faster way to ...

Wedges working for you
Mind your gaps

There’s a way to give yourself more shot options ...

Did you know that different model golf balls will respond differently to exactly the same contact?

If the clubface isn’t square at contact, then the golf ball is knocked off its spin axis.

Show your wedges some lov ...

Wedges working for you
A lofty link

The more loft increases, the more influence lie ang...

Get your groove back arou ...

As you will find out in the article below, mastering your wedge play is one of the best ways you can...

We always knew that a fitting was important. Now we know, because of launch monitor data, just how i...

If you want to increase your clubhead speed by 24%, you should include upper body strength training ...

Three ways to achieve the ...

Take advantage of tech
Are you getting the most out of your irons?

Modern irons are ma...

Fairway woods offer extra distance that can transform your long game, but are you struggling to make...

Children are spending up to 4 hours a day looking at screens. It just so happens that a round of gol...

Give them what they reall ...

Take advantage of this great offer!

Read more here: https://bit.ly/3keiQTS">More

8 weeks of exercises that help with transferring strength and power into your golf swing, can increa...

While fairway woods do present a challenge to your technique, we’re confident that you’re up to it.

Golf offers children all the fun they get from video games, and so much more.

To get your ball further down the fairway, avoid injury and increase your clubhead speed by up to 24...

Discover a way to go even ...

Take advantage of tech
Take less iron into the green

Higher ball speed is usually assoc...

Golf gives children the ideal environment during their prime socialisation years.

Take advantage of the benefits that hybrids offer by using the correct setup and technique.

Don’t neglect the stretch. With the right strength and stretching plan you can add up to 24% to your...

Fairway woods and hybrids might seem more difficult to strike cleanly, but once you know how, it wil...

When it comes to the healthy physical development of your child, the choice between sitting and swin...

Don’t neglect the stretch. With the right strength and stretching plan you can add up to 24% to your...

The smallest club in your bag can have the biggest impact on your game.

Spreading the love just g ...

Your perfect match
Makes square contact easier

Hitting a successful approach shot with ...

Share great moments

Great social experience are so important for wellbeing.

A strong core is crucial for you to achieve the ultimate synergy of movement when you swing. By addi...

No more surprise misses. Here’s where squaring the face at impact is especially important.

You need to practise SMRT techniques to look after your muscles and add 24% to your clubhead speed.

Let them play

Save your child from the smartphone.

Going the distance off the tee is important, but going the distance on the green is essential.

Your chance to make the g ...

orget scores and handicaps for a moment. Picture a shot you’ve hit recently that felt great. A shot ...

Exercises with medicine balls won’t only make you stronger, they’ll improve your swing power and can...

Golf is perfect for famil ...

Golf is the greatest pastime for anyone who wants more quality family time.

Season's greetings from t ...

As we come to the end of another unusual and challenging year, we want to thank you for your partici...

Take our putting benchmark challenges and find out.

Strengthen, stabilise, su ...

Go further with the correct strength exercises. You’ll find yourself hitting more greens and reachin...

What a way to stay active

If you’re measuring steps, then there’s no better pastime than golf.

New equipment is in short supply, but there’s still a massive part of the “better golf equation” ava...

"Better” means something different to every individual, that’s why it’s an important step in our fou...

New, fitted golf clubs are important, but the swing that your equipment fits into is even more so.

We’re here to help you create a plan that’ll make it easier for you to reach your full potential.

Let’s take a look at what is available to add to your better golf “shopping cart”, right now.

To improve your playing experience, we need to identify and monitor the most relevant parts of your ...

There are no shipping delays on better golf. An improved playing experience is always ready to order...

We’re here to help assess your core strength and get you strengthened and conditioned.

Is your putter fitted to ...

Nearly half of all your shots during a typical round are putts. You’re only hitting driver, at most,...

We’re here to help assess your glute strength and get you strengthened and conditioned.

We’re here to help assess your chest strength and get you strengthened and conditioned.

We’re here to help assess your back strength and get you strengthened and conditioned.

The “gear effect” could make a 20-yard difference to your drives.

Here’s a scoring benchmark for your game that’s a lot more useful than ‘greens hit in regulation’.

Golfing as a family

Parenting commitments don’t have to spell the end of golf as a pastime. In fact, family is a great r...

We can use your dispersion patterns to increase the number of fairways and greens you hit.

If a stubborn slice is ruining your experience, we need to assess whether horizontal gear effect is ...

Golf for better health

Golf has an important part to play in our modern health and wellness culture.

Your club face strike pattern could be the key to us removing the hook shot from your game.

Knowing your short-game score will help us to improve your overall score and playing experience.

A stubborn challenge

This problem shot is one of the main reasons golfers leave the game. But it doesn’t have to be that ...

Knowing your carry and total distance, and what the difference is, make game management a lot easier...

The vertical gear effect produced by this face strike location is a real distance killer.

Time for golf

Many leave the game because they don’t have several hours to play a full round, but that’s not the o...

Fit for more fun

Experience more exhilarating moments on the greens by playing with equipment that fits you.

Finding your improvement ...

By having a clear picture of where you are right now, we can help you play better golf in the future...

By approaching your set of clubs as a group of yardages we can help you fill any distance gaps.

You could play the same par 3 hole ten times and face ten completely different shots.

Missing the green on a par 3 doesn’t have to mean missing out on par.

Do you struggle with the gap between your #5-iron and #3-wood? Here are two great options to fill th...

Most shots hit during a round are inside 100 yards, filling any gaps in your set from this distance ...

Experience the satisfaction of getting up and down from par 3 greenside bunkers.

Become a fairway master


Start a journey to having your golf ball in play more often. Get squarer and straighter. Even l...

Hybrids offer an easier way to cover longer distances, but should you replace your long irons?

Good lag putting is essential to shooting lower scores on par 3s.

Some challenges for your fuller wedge shots?

Keen to put a new driver in the bag? Make it a painless process.

Abundant joy

Honesty, good sportsmanship and a sense of belonging. Golf is any parent’s dream! Get your child gol...

Turn dreams into plans.

Help us grow the game

We’d like your help introducing more women to golf.

How does it look?

Does your short game lack bite?

Banish those thoughts of inferiority - you’re good enough!

Good sport

Golf teaches children humility and grace. Find out how.

Retirement can be shared

What if more time for golf also meant more time with your loved ones? Well, it can.

Bad swings happen. With the right equipment, all is forgiven!

What if it is the tools that should be blamed?

Less screen time, more te ...

More friendship and fresh air. Less screen time. Revel in the joys of junior golf.

Help build our network

Golf is the best social network, help us to grow it by introducing more women to the game.

Grind it out

There’s a reason someone has ground it out for you.

More distance. More fun. Lower scores. You can have it all!

Tee it up

One-on-one lessons are a great way to speed up your child’s golf development.

Grow in confidence

Golf offers women more than health, fun and lifestyle benefits. It’s also an opportunity to grow.

We need you to help fill ...

Hybrids were developed as an easier way to cover the distance you otherwise would have required a lo...

Your reason to play is?

What do you enjoy most about the game of golf?

Build stronger connection ...

In a world with endless digital distraction, golf is a great way for families to bond.

Golf with your family

Like going for a nice family walk, but with added fun.

Experience the difference

Small fitting adjustments can make a big difference to your playing experience and performance.

Another connection

Use golf to build your connections.

Make the game more specia ...

When your child gets into the game, you get a special new playing partner.

Turn 18 dreams into reality.

Every step counts

Sometimes small steps add so much joy.

Quality time with golfing ...

Get your child into golf and double your enjoyment of the game.

Choose how you want to feel.

Another myth busted


One club-fitting myth is the relationship between your ability and the resultant pay-off. Remem...

Special moments with love ...

Make extra special golfing memories with the people you care about most.

What do you want?

Set a target.

Surprise everyone.

Dimple-count affects ball flight. Count on a ball that’ll raise your game.

Two of the main reasons it’s so important to be able to scramble effectively.

The answer seems obvious.

Beneath the layers lies a ball that performs just how you want it to.

Feelings matter as much as the result.

There are many types of shots you can play around the green. Make sure you’re using the right tool f...

Find your ball compression sweet spot to take your game further than ever.

How balanced and reliable is your wedge shot technique?

Front to back, sweet to fat.

Play a ball with a cover that complements your game.

What’s YOUR benchmark score for the par 18 challenge?

Now you have it, don’t waste it.

Get every yard you deserv ...


Golfers shooting in the 90s and 80s average between 200 and 240 yards with their driver. All th...

Organisation is a simple yet effective way to gain a mental edge over your opponents.

Let’s find a chipping method that’ll make your greenside experience more fun and effective.

Golf ticks all the boxes when it comes to real connection, health and happiness.

Simple and effective, the bump-and-run will help you experience more greenside glee.

Those moments spent together on the golf course are what really make this game so enriching.

When it comes to successful scrambling and having more fun, the flop shot is a great shot to have up...

Golf is one of the best ways to escape the workday grind, get outdoors and enjoy exercise and commun...

Let’s increase your bunker skills so you can increase your greenside glee.

Golf isn’t just a game, it’s a pastime that can be life-changing.

There are plenty of scary shots in golf, but there’s a way to overcome the fear and have more fun.

An effective way of reducing the fear factor and playing your natural game, even in nervy moments.

Increase your ball speed, smash it further than ever and enjoy data-driven delight.

Play it forward

Here’s a fun and simple yet effective way to freshen up your playing experience while still developi...

Correct ball position changes your weight transfer and bunker game for the better.

Fairway woods can open up a world of scoring opportunities, but so many golfers avoid playing them. ...

Get fitted for a set of irons that take your approach play to new heights.

Strings attached

Want to add some fun and strategy to your next round with some friends? Just add string.

Quieten your lower body in the bunkers and make some noise amongst your fourball.

Thought patterns can have a big impact on how successful we are at overcoming water hazards.

Is your launch angle helping or hindering your distance?

Have you tried the hand w ...

Add the “hand-wedge” to your bag and add some light-hearted fun to your next round with friends.

Your wrist action can make all the difference from bunkers.

There are plenty of scary shots in golf, but there’s a way to overcome the fear and have more fun.

With the right clubs, fitted for you, we can launch your game to the next level.

Add some fun and team spirit to your game with a scramble format.

Hit your spots in the bunkers and make more sand saves.

Adding physical strength helps to improve balance, and improved balance helps you to swing better.

There’s no such thing as “not good enough” for a fitting. This is a gift that’s available to all gol...

Whole-body strength and balance help you add speed and control to your golf swing.

A powerful swing requires full rotation without excessive side-to-side movement.

A more satisfying playing experience could be one fitting away.

Speed up your improvement by dialing in your putting speed.

Physical strength gives you control, and control gives you better impact and more distance.

The real reason for missing greens could have less to do with club selection, and more to do with cl...

Walk the fairway to better golf alongside those closest to you.

Once we’ve found YOUR ideal putting grip, your score and experience will both improve.

You face a variety of challenges and go through an array of emotions during a round of golf, so the ...

Simple yet effective improvement centres around putting!

Golf is a game for all seasons of life. Golf is a game for everyone.

Lag putts don’t have to mean lagging improvement or enjoyment!

The tasks and pressures of daily life can wait. What can’t wait is giving a friend their start in th...

A driver shaft with the right weight can help you unlock extra yards.

Unlock your driving accuracy potential with these three simple keys.

New Year, New PING! Get y ...

The best clubs that golf has to offer, at even better prices. Swing into the new year with your new ...

The right centre of gravity for you makes it easier to hit drives that fly further than you ever tho...

The right instruction makes improvement faster than you might think.

Small, incremental improvements to your short game build up to massive gains in the long-term.

PING G425 and the NEW G43 ...

The PING G430 irons, hybrids, fairways and drivers have just landed in-store! These amazing pieces o...

Equipment doesn’t have to be a barrier to getting into golf.

Let’s find out just how good you could become.

A practice drill that will help you improve your putting distance control and remove three-putts.

Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are ...

Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are ...

A new and improved flatstick game is just a few basics away!

Tracking your approach shot tendencies is a stepping stone to finding more greens in regulation.

We need to make sure you’re playing with a shaft that’s making it easier for you to square the face ...

Don’t let your age get in the way of experiencing the joys of being a golfer.

Make it a round to rememb ...


Too many putts can be the difference between a memorable round and one to forget. When it comes...

There are a million reasons to love golf this Valentine’s Day. Here are three we think are especiall...

Ball-striking success starts with a square clubface.

Are you fit for further?

No matter what your skill level is, to achieve your full distance potential, your spin rate and laun...

Golf gives you the perfect space and time to build stronger relationships.

Whatever your grip, make sure it maximises distance and accuracy.

With golf as your Valentine, you’ve got a partner that helps you to be the happiest, healthiest vers...

Add distance to your game by improving your posture and shoulder turn.

Being a better lag putter takes the pressure off your approach. But lie angle and arc must be taken ...

Alone this Valentine’s Day? When you’re a golfer, you always have the chance to connect with others.

A consistent address makes for a more reliable, repeatable golf swing.

Playing with the correct lie angle makes it easier for you to take full advantage of clear scoring o...

Let’s make your least favourite par 4 easier and more enjoyable.

Good ball striking doesn’t guarantee success on your approach. But taking note of these three things...

Consistent strikes may be a quick and easy re-grip away.

Many of the lucky breaks that happen during a round begin during practice.

Play a golf ball that performs just as you want it to, so you can tee up with confidence.

Make sure your wedges are giving you all the spin and control possible so you can have more fun and ...

Relying on knowledge instead of hope is a lot more likely to get you those lucky breaks.

Good ball striking doesn’t guarantee success on your approach. But taking note of these three things...

Once we’ve found and fitted you with the right putter, you’ll find more joy on the greens.

Get your lie angle right and you’re better positioned to enjoy your entire iron set.

Dial in your club selection and turn par 3s into golden scoring opportunities!

It's time for more magic ...

Club selection can be the difference between hitting the green to set up a birdie chance and missing...

Improve your par 3 scoring by picking more sensible targets.

A single degree of lie angle can be the difference between a birdie opportunity and a pressure par p...

Clear preparation will help you produce clean contact and more birdie chances on par 3s.

Sometimes it’s not your swing that’s causing your slice.

Fixing a stubborn miss will convert par 3s from aggravating obstacles into enjoyable scoring opportu...

This is where lie angle becomes especially important.

So what’s so magical about the number 17?

Whether it’s 9 or 18 holes, walking keeps your game and your health in check.

Once we’ve found your ideal iron lie angle you’ll enjoy sharper accuracy and find more greens.

Focus on long drives and great golf – everything else can wait!

Playing with correct lie angles will help you unleash your full distance potential.

Friends make golf great. When last did you reconnect with your favorite four-ball?

Friends make golf great. When last did you reconnect with your favourite four-ball?

Two people. Four skills. Eighteen great holes.

Don’t get hung up on scores, focus on what really matters and enjoy the game with friends.

Trusting your driver face to square at impact is key to finding more fairways.

Face angle at impact is one of the most influential factors to your accuracy off the tee.

Increase your putting consistency with a putter that complements your putting stroke.

What’s done is done, all that matters is the next shot.

Putting precision starts with a putter length that complements your physical stature.

At our Junior Golf Summer Camps, kids put down their devices and pick up their golf clubs to enjoy s...

Controlling speed is as important between shots as it is during shots.

Is your putter weighing you down? Find the right putter head for your stroke and drain more putts.

A consistent pre-shot routine brings calm consistency to every shot.

Take a deep breath before your shot. Take a bow after crushing it down the middle!

Putting with the correct lie angle makes it a lot easier for you to stroke your putts down their int...

Trust that with your ability, you have it in you to develop the skillset for all situations!

Tee it up with generous playing partners often and rake in lower scores!

Quality contact is at the centre of every long drive and golden tee-shot moment.

With a great gameplan to go with your superior skills, you can navigate even the stickiest fried egg...

Confidently square your face at impact and go flag hunting!

Play phenomenal flop shots by trusting your setup and technique.

With a couple witnesses on hand, there’ll be no doubt about your first ace!

Don’t let your natural shot shape define your strategy. Adding a new shape to your skillset is simpl...

More distance is all about generating just the right amount of spin.

Hate the pain of having your game scrutinized as you play through? Tee it up with some friends inste...

A single degree of lie angle could be the difference between hitting the green or disappearing into ...

“I regret asking my buddies to play a round of golf”, (said no one, ever).

We’ll teach you about low point and how to optimise it so you can optimise your ball-striking and ma...

Hit shots that sneak below the breeze by mastering the stinger!

Gaming equipment that reliably delivers the ideal low point for each club delivers greater ball-stri...

Get on top of your ball-striking by learning to prevent topped shots.

With a positive angle of attack and a low point that’s behind the ball, your driving will be on the ...

The path to redemption after a shank is an easier walk than you might think!

Shifting your low point can help us take your iron play to new heights!

Look familiar? Crisp up your chips by improving your low point control.

Find more wedge play consistency by gaming clubs that promote ball-first contact.

To get the best out of your swing, we need to match it up with a shaft that’s right for you.

Balance throughout your swing helps you become solid from the sand!

The right shaft flex helps you optimise your launch conditions and flex on the competition.

Drawing on positive memories will help you deliver in the present!

Your shaft kick-points influence your launch angle and ball-striking quality!

Game a shaft that combines speed and stability to level-up your ball-striking.

Use your senses to narrow your focus in the heat of competition.

Your shaft material plays a critical role on your journey to ball-striking consistency.

Conserve your energy for big moments by checking out in between shots.

If you’re chasing more distance, you need to pay attention to your ideal spin rate.

Your golf swing is a massive part of the “better golf equation”. What improvement could you make?

If you’ve recovered time by working from home, then please make the most of it.

Better golf is always in stock. We’re just waiting on you to want better.

Give yourself the gift of straighter drives and more fairways found from the tee.

Let’s take a look at what is available to add to your better golf “shopping cart”, right now.

Your golf no longer needs to be confined to your weekend.

There are no shipping delays on better golf. An improved playing experience is always ready to order...

Don’t think of it as practice. Think of it as developing the 3C’s.

All it takes is the right technique that will improve both your pitch and chip shots.

Why play a shot that requires a lot of “execution skill” vs a 7-iron bump and run that is easier to ...

Make someone a happier go ...


Shooting lower scores, hitting the ball further, fixing that slice, better short game, and holi...

Whatever your level of skill in the bunker, going to the next level is an accomplishment to be proud...

A better short-game is a game with more enjoyment and a scorecard with lower numbers.

Straighten your tee shots and make this your best golfing year ever!

Get the fundamentals right BEFORE you start investing in equipment solutions.

Fix that frustrating iron miss and let the good times roll on your approach to the green.

Don’t start the new year without a “grip check”.

Make mastering the chip shot your new year’s resolution and let us help you achieve it.

Even as we age, working on mobility and rotational strength will translate into swing speed.

Even as we age, working on mobility and rotational strength will translate into swing speed.

One of the quickest ways to drop shots off your scorecard is to take less putts.

Let’s use video of your swing to add 10 yards to your driving distance.

We can use video to sharpen your short game.

Using video to coach you from home so you can sink those flat 5-footers on course, everytime.

We can use video to help you reduce or even eliminate the inconsistent fade.

Feeling the ball shoot off the clubface of an iron is a great feeling. It all depends on your impact...

Being better around the green will help you shoot lower scores, but enjoying the entire hole is just...

Improve the divot and you’ll experience more great golf shots with your irons.

Once we know which of these levels you’re on, we can begin to drastically improve your iron play.

One rung at a time. All the way to the top.

If you’re a golfer hitting fat shots thin shots or both on a regular basis, then please step forward...

How you got here matters far less than did you get here (as shown to the right) at impact.

Are you trying to go away from something or towards something? It does matter.

Add more value to your practice by choosing a skill to make the primary focus of your range session.


Do not think you can’t. Believe you can.

The positive benefits of golf apply to everyone, regardless of gender, age or ability.

Make it easier to respond positively to challenges during a round.

18 to Scratch

Inspire your regular golfers in the 18-9 handicap range to invest in a medium-term coaching program.

For over 50% of our golfers, one small change could make a big difference to their playing experienc...

How many sports enable grandparents to play with their children AND grandchildren?

Here’s why getting better at scrambling is especially important for amateurs.

A good pre-shot routine will help you make better golfing part of your routine.


Where are you? Where is your golf swing? No need for comparisons. Find out your best first step.

The most important thing is that you enjoy yourself.

A good way to prepare yourself for the variety of challenges during a round.

The summer break is the perfect time for kids to fall in love with golf. And our Junior Golf Summer ...

The Need for Speed

Increase your golfers in swing coaching and/or the retail sales of drivers specifically.

A pre-shot routine will bring more consistency to your tee shots.

We can transform your playing experience with these four steps.

At our Junior Golf Summer Camps, kids put down their devices and pick up their golf clubs to enjoy s...

Knowing your dispersion patterns is the key to smarter club selections.

If you want to make this summer break a whole lot more fun for your kids, look no further than our J...

If you’re shooting 88 or even 90, then we can quickly get you below 85. If you’re already at 85, the...

Golf Motivations

Create playing lessons with a focus on game management.

Knowing the answer to this will save you shots, and shocks.


If health is the new wealth, golf is your pathway to riches.

If this is your greenside lie, how are you feeling?


Golf keeps the connections alive.

For you, is this an opportunity-knocks moment?

Golf is such a cruel game. It tempts you with hope.

You don’t have to limit yourself to #7 iron or less.


Golf can connect generations and keep families strong.

Be honest. When you’re over the ball here; what are you thinking?

What if getting from an 18-handicap to Scratch was easier than you thought? Focus on 4 key areas and...

One number is more important than any other.

Joyful Junior Golf

Grow your junior membership by discussing the benefits of junior golf participation.

One in a Thousand

Create fitting leads by discussing the huge number of variations of a club's makeup and subsequent e...

What if there was a way for less experienced golfers to get closer to perfection more often?

There’s many ways to remove the frustrations caused by your worst misses. There’s a way to tighten y...

Ever wondered why Ping irons have a notch in the hosel?

With some deliberate breathing, your butterflies can positively affect pressure-filled shots.

What recreational golfer wants to carry yardage books and calculate every shot distance exactly? The...

In a forged iron. That is very clever PING.

Are you playing it safe o ...

Are you going for the flag or laying up in the fairway? we believe that the reason you play golf mot...

Calm your mind and play with confidence by developing a consistent pre-shot routine. Need help devel...


The way children are introduced to the game impacts whether they become golfers or not.

When you’re trying to hit accurate iron shots more easily and more often, you need to have a look at...

It fooled us. Which putting stroke is the PING Ally Blue designed to support?


Keeping children unhindered by rules and systems frees them up to enjoy golf more.

This aspect of wedge design could help you make effortlessly clean impact.

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